Amazon makes Prime Video look more like Netflix (and every other streaming app)

Amazon is presenting a brand-new Prime Video user interface that will recognize to anybody who has actually utilized Netflix– or, for that matter, any other modern-day streaming service. To make the Prime Video experience “less hectic and frustrating,” the business has actually transferred the platform’s primary navigation bar to the left side of the screen and set up the icons into a vertical column. From leading to bottom, the 6 menus are Browse, House, Shop, Live Television, Free and My Things.

The majority of the menus consist of subcategories to streamline navigation even more. For example, the House area has subcategories for films, television programs and sports. Other Netflix-inspired functions consist of a leading 10 list of popular material and poster-style thumbnails that broaden to play a sneak peek when you browse over them.

Prime Video's new


Nevertheless, the most practical modification Amazon has actually presented is a brand-new set of icons that make it much easier to understand if something becomes part of Prime Video. A blue checkmark implies the television program or film you wish to view is consisted of with your membership. By contrast, a gold shopping bag implies you require to either purchase or lease the material to see it.

According to , Amazon invested 18 months dealing with the redesign. Ben Smith, vice-president of item for Prime Video and Prime studios, led the task. Especially, he formerly dealt with Hulu’s. That effort saw the service attempt something significantly various just for it to go back to a more familiar style a couple of years later on.

As do the new portrait poster-style thumbnails that expand when you navigate over them.


Amazon will start presenting the brand-new Prime Video experience beginning today. The redesign will initially get here on Android and suitable streaming gadgets– consisting of Roku, Fire Television and Apple television– prior to landing on iOS and the web later on this year.

The brand-new experience will not present to every gadget where Prime Video is readily available, and amongst the more noteworthy omissions are the third-generation Apple television and Sony’s PlayStation 3. If either of those are how you view Prime Video, you will not lose access to the service as an outcome– you’ll simply need to manage without the revamped user interface for the time being.

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